PDF Download 100 Things Every Designer Needs to Know About People (Voices That Matter), by Susan Weinschenk
Why ought to be 100 Things Every Designer Needs To Know About People (Voices That Matter), By Susan Weinschenk in this site? Obtain a lot more earnings as exactly what we have informed you. You can discover the other reduces besides the previous one. Relieve of obtaining guide 100 Things Every Designer Needs To Know About People (Voices That Matter), By Susan Weinschenk as just what you want is likewise given. Why? We offer you lots of sort of the books that will not make you feel bored. You could download them in the web link that we offer. By downloading 100 Things Every Designer Needs To Know About People (Voices That Matter), By Susan Weinschenk, you have taken the proper way to pick the convenience one, as compared to the headache one.
100 Things Every Designer Needs to Know About People (Voices That Matter), by Susan Weinschenk
PDF Download 100 Things Every Designer Needs to Know About People (Voices That Matter), by Susan Weinschenk
This is it the book 100 Things Every Designer Needs To Know About People (Voices That Matter), By Susan Weinschenk to be best seller recently. We offer you the most effective offer by getting the spectacular book 100 Things Every Designer Needs To Know About People (Voices That Matter), By Susan Weinschenk in this internet site. This 100 Things Every Designer Needs To Know About People (Voices That Matter), By Susan Weinschenk will not only be the type of book that is hard to discover. In this web site, all sorts of books are offered. You can look title by title, author by writer, and also author by author to find out the best book 100 Things Every Designer Needs To Know About People (Voices That Matter), By Susan Weinschenk that you could review now.
If you ally need such a referred 100 Things Every Designer Needs To Know About People (Voices That Matter), By Susan Weinschenk book that will give you value, obtain the most effective seller from us now from lots of preferred publishers. If you want to amusing books, several novels, tale, jokes, and more fictions collections are likewise released, from best seller to the most recent released. You may not be perplexed to appreciate all book collections 100 Things Every Designer Needs To Know About People (Voices That Matter), By Susan Weinschenk that we will offer. It is not regarding the costs. It has to do with just what you need now. This 100 Things Every Designer Needs To Know About People (Voices That Matter), By Susan Weinschenk, as one of the best sellers below will certainly be among the appropriate options to read.
Locating the ideal 100 Things Every Designer Needs To Know About People (Voices That Matter), By Susan Weinschenk book as the best need is sort of good lucks to have. To begin your day or to end your day in the evening, this 100 Things Every Designer Needs To Know About People (Voices That Matter), By Susan Weinschenk will appertain sufficient. You could merely search for the ceramic tile here as well as you will certainly get the book 100 Things Every Designer Needs To Know About People (Voices That Matter), By Susan Weinschenk referred. It will certainly not bother you to cut your important time to go for shopping publication in store. In this way, you will likewise spend cash to pay for transport and also various other time invested.
By downloading and install the on-line 100 Things Every Designer Needs To Know About People (Voices That Matter), By Susan Weinschenk publication right here, you will get some benefits not to go with the book establishment. Just hook up to the web and begin to download the page web link we discuss. Now, your 100 Things Every Designer Needs To Know About People (Voices That Matter), By Susan Weinschenk is ready to delight in reading. This is your time as well as your serenity to obtain all that you want from this publication 100 Things Every Designer Needs To Know About People (Voices That Matter), By Susan Weinschenk
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.
Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
- What grabs and holds attention on a page or screen?
- What makes memories stick?
- What is more important, peripheral or central vision?
- How can you predict the types of errors that people will make?
- What is the limit to someone’s social circle?
- How do you motivate people to continue on to (the next step?
- What line length for text is best?
- Are some fonts better than others?
- Sales Rank: #28213 in Books
- Published on: 2011-04-24
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .60" w x 7.00" l, 1.06 pounds
- Binding: Paperback
- 256 pages
About the Author
Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.
Most helpful customer reviews
86 of 89 people found the following review helpful.
Concise yet densely packed with UX goodness
By Tim
I have been waiting for a book like this for so many years now. I think with every profession there are certain ideas that are taken for granted and, over the decades, become "fact" for practitioners. But just because research showed something 40 years ago doesn't mean that study was well done, or correct, in the first place. The strength of this book is that the author cites more recent research about principles you either thought you knew, and were wrong, or that you thought you knew, and are still right. I feel a certain sense of liberation reading a book like this, because if you cannot challenge your closely held beliefs, what kind of professional are you?
The structure is terrifically usable: one hundred "chapters" that are often only 1 or 2 pages long. In a book like this, the references are as valuable as the author's own writing. I can look up the sources and make up my own mind if I have any questions. But most of the time, I appreciate the author's explanations of the book's segments:
* How people see
* How people read
* How people remember
* How people think
* How people focus their attention
* What motivates people
* People are social animals
* How people feel
* People make mistakes
* How people decide.
Amidst all the success of the book is some occasional lack of proofreading on the editor's part. This is not the author's fault, but I do think the editor was not up to the task. But that does not inhibit the usefulness of the book. It is dense, yet concise. A really good reference to keep on the shelf at one's desk, no matter what research and design projects one works on.
72 of 76 people found the following review helpful.
Immediately useful tips
By C. Jarrett
This appealing short book brings together little nuggets of psychology, which the author makes immediately relevant to design decisions.
It's simply and clearly written. You can choose whether to read it straight through, focus on just one of the 10 sections, or simply pick out a single item of the 100. Each one is:
- self-contained,
- described with an example,
- supported by appropriate research, and
- finishes with one or more 'Takeaways' that you can use immediately.
30 of 32 people found the following review helpful.
Lots of scientific facts
By Joe I
The book, 100 Things Every Designer Needs to Know About People by Susan Weinschenk, is an interesting collection of facts and thoughts about how people perceive communications and the world around them. While applicable to graphic designers, much of the information in the book would be useful to anyone involved in communicating with people in any medium.
This book is easy to pick up and put down as each of the 100 things take up only two or three pages with easy to scan charts, illustrations and pull boxes.
Some of the facts are things many people already know, but some of them provide additional information to accompany common held rules. One example of this is thing number four which discusses how and why the brain recognizes faces. Using this information, graphic designers can make educated decisions on when and how to include human photography in design work in place of object or nature photography based on the reaction they hope to create.
User Interface designers should pay close attention to the following sections: How People See, How People Read and How People Focus Their Attention and How People Decide. The author looks at how people relate to information based on where it is placed on the page, the errors in relying on eye tracking studies, how font choices impact how people read, what draws people's attention, how long people really focus on different types of information, and what you can do to influence the decisions your viewers take.
Marketers of all types should pay close attention to things 33 and 34 which talk about how people process information when presented in a story format and how people learn from examples. These examples can be applied to a number of different formats such as crafting compelling stories to convince a customer they will benefit from your product or providing step by step relevant examples when designing training documents.
The section, What Motivates People, should be required reading for those designing materials with the goal of having people take action. This section compares how people make choices and why people search for information.
This is a great book to read while near your computer, as many sections refer to websites and YouTube videos containing additional information.
Overall this book didn't include any earth shattering information, but rather gives scientific facts and information to back up some of the commonly taught design principles and practices. This book could be helpful to anyone at any stage in their design or communications career. New students will benefit for having some of the data to back up some of what professors teach and experienced designers will re-learn some of the basics and keep them fresh in their mind while working on projects.
100 Things Every Designer Needs to Know About People (Voices That Matter), by Susan Weinschenk PDF
100 Things Every Designer Needs to Know About People (Voices That Matter), by Susan Weinschenk EPub
100 Things Every Designer Needs to Know About People (Voices That Matter), by Susan Weinschenk Doc
100 Things Every Designer Needs to Know About People (Voices That Matter), by Susan Weinschenk iBooks
100 Things Every Designer Needs to Know About People (Voices That Matter), by Susan Weinschenk rtf
100 Things Every Designer Needs to Know About People (Voices That Matter), by Susan Weinschenk Mobipocket
100 Things Every Designer Needs to Know About People (Voices That Matter), by Susan Weinschenk Kindle
No comments:
Post a Comment